About Emily
I grew up in sunny Scottsdale, Arizona with the type of childhood movies are made of.
I’ve experienced big opportunities in my short life, and I’ve loved every one of them.
In 2007, I started my career as a journalist at AZTeen Magazine. My first bylines still sit in the attic. I attended The Walter Cronkite School of Journalism and Mass Communication, and The Barrett Honors College at Arizona State, graduating summa cum laude with BA and Master’s Degrees.
In college I honed time management skills. On top of my school load, I loved connecting and communicating with people. I started and lead various clubs, helped develop Phoenix Fashion Week’s Media Team, worked restaurant gigs, and interned at broadcasting stations.
At my journalistic best, I even got to help produce a mid-morning show at MSNBC in Manhattan, defend a thesis about nonverbal cues and first impressions, and publish an in-depth piece about the NTSB and air traffic control.
In 2012, I landed my first job at VUURR, a digital marketing agency. With the VUURRians, in Phoenix and then San Francisco, I gobbled up everything I could about copywriting, online advertising, marketing strategy, predictive analytics, UX design, data funneling, and branding. #Allthethings!
This is where it comes together.
After helping others start or improve their businesses, I was eager to try it myself.
While I never stopped writing and helping businesses improve their online presence, I dedicated my hours to building a residential real estate business in Austin.
Most of the work I’ve done since can be found in these web pages. In 2024, I went back in house at Keller Williams Realty LLC. In support of the executive team, I publish newsletters, and support podcast and video content for the top real estate agents, teams, and market center owners worldwide (aka The Masterminds). With an amazing cross-functional team and KW’s Founder, Gary Keller, we make complex ideas simple, easy to apply, and visually appealing.
My husband and I have three daughters and spend most of our time enjoying the outdoors together. I love to cook, hike, organize, practice yoga, read, follow Jesus, and Peloton.
Sleep is for people without the mls. Even as I’m typing this it’s 11:37p on a week night. Do I always complain I need better work-life balance? Yep. Do I really mean it? I’m not sure it matters. At the end of the day, I’m still a glutton for hard work and problem solving. I always joke, “I work all of the time and none of the time.” I do always prioritize my clients when it’s important - and I think that’s what really matters.
Sleep is for people without the mls. Even as I’m typing this it’s 11:37p on a week night. Do I always complain I need better work-life balance? Yep. Do I really mean it? I’m not sure it matters. At the end of the day, I’m still a glutton for hard work and problem solving. I always joke, “I work all of the time and none of the time.” I do always prioritize my clients when it’s important - and I think that’s what really matters.
Current Affiliations:
National Association of REALTORS
Texas Association of REALTORS
Austin Board of REALTORS
Austin Multiple Listing Services
Past Affiliations:
California Association of REALTORS
California Regional Multiple Listing Services
Education:
Master’s in Journalism and Mass Communication, Summa Cum Laude, Walter Cronkite School of Journalism
Bachelor of Arts in Journalism, Summa Cum Laude, Walter Cronkite School of Journalism
Barrett, The Honor’s College at Arizona State University
Graduate REALTOR Institute, Austin Board of Realtors
